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资料:People differ greatly in their readiness to try new products. In each product area,there are“cons

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考试:银行招聘考试

科目:综合知识(在线考试)

问题:

资料:People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product.The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.Which group adopts new ideas before the average person?
A:Early adopters
B:Innovators
C:The early majority
D:All above

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综合知识     readiness     products     product     greatly     知识    
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